5 ‘Quiet Luxury Brands’ You Need To Know About

You must have heard the term ‘quiet luxury’ going around social media. Lately, all thanks to the HBO series Succession, “stealth wealth” and “quiet luxury” have become popular among fashion peeps worldwide. The popular series highlights that they don’t scream “wealth” with their designer outfits but rather whisper it with very subdued expressions.

Quiet luxury is expanding in a parallel universe to that of the flashier Kardashians. At her infamous ski trial only last month, Gwyneth Paltrow wore many pieces without logos, highlighting her sleek, minimalistic quiet luxury look. The ‘less is more’ technique appears to be trending this year. If you want to join the trend, here are some quiet luxury brands you need to know about.

1. The Row

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The Row is the pinnacle of style, they create understated apparel for men and women. Founders Mary-Kate and Ashley Olsen were popular child actors. This contemporary fashion line features a predominately black colour scheme. It has won many awards that go beyond being just “another celebrity’s fashion brand.” The Row was founded in 2006 and it still has a very bright future ahead of it.

2. Brunello Cucinelli

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One of the pioneers of elegance, Brunello Cucinelli offers exquisite collections of men’s and women’s clothing. It is safe to say that they invented the casual-wear silhouette. Additionally, high-end materials like cashmere and vicuna can be seen in Brunello Cucinelli’s collections.

3. Fear Of God

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Fear of God takes a new approach for adaptable neutrals and logo-free silhouettes of quiet luxury. There are several options that are perfect for lounging around a beachside home, like loose, oversized knitwear and slide-on shoes. The brand’s suits are also lovely for formal occasions.

4. Margaret Howell

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The minimalistic fashion style of Margaret Howell is a hip representation of contemporary form. Their smart-casual style stands out from other brands and shows why it is a favourite among both past and present wearers of quiet luxury.

5. Bottega Veneta

When it comes to accessories, Bottega Veneta should be on the list of designers who embodied “quiet luxury” before it was given a new name. Since the 1960s, it has been making modest handbags with its signature intrecciato leather. Even in items like its drop earrings, which are a celebrity favourite and frequently sell out, there is a sculptural, simple aspect with a timeless appeal.


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