Next time you’re strolling in your favourite beauty store or shopping online for your next favourite product, take a sec to notice how many of those brands are actually the brainchild of badass women in the biz. Sure, there’s a ton of stuff marketed to women, but the real deal is that the big bucks in the industry aren’t exactly sitting in women’s pockets.

Let’s give credit where it’s due—the influence women bring to the beauty industry is massive. From uncovering powerful ingredients to shaking up the market with innovative ideas, they’re the real deal. That’s why we’re throwing some love at the female founders who are flipping the script on beauty standards and making products we just can’t live without. Check out our list of some kickass beauty brands founded by women that you should be supporting not just today, but every darn day.

1. Gush Beauty

 

 
 
 
 
 
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Gush Beauty by Sheil Jain brings a fuss-free approach to makeup, reflecting the values of the younger generation. From pimple patches to illuminating moisturizers, Gush Beauty covers it all. The brand is vegan, cruelty-free and has the cutest packaging.

2. Kay Beauty

 

 
 
 
 
 
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Kay Beauty by Katrina Kaif is one of the most loved brands for a reason. They blend high-quality formulations with a touch of empowerment, cheering on everyone to rock their own kind of beauty. They have a cool range of products like bold lip colours and fun eyeshadow palettes that help you express yourself through makeup.

3. Lovechild by Masaba

 

 
 
 
 
 
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Masaba Gupta loved for her fashion line, extended her artistry to beauty with Lovechild by Masaba. The line has some lovely liquid lipsticks, nail paints, perfumes and much more. What sets the brand apart is the inclusivity of her products, catering to a wide spectrum of skin tones.

4. Indē Wild

 

 
 
 
 
 
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Experience Ayurvedistry with Indē Wild, founded by Diipa Khosla. This brand takes inspiration from Ayurveda and chemistry, offering products that harness the power of both. From hair oils to nourishing serums, Indē Wild is a journey into skincare and haircare that celebrates your beauty.

5. Glossier

 

 
 
 
 
 
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Glossier, founded by Emily Weiss, has become a millennial darling. This beauty empire thrives on simplicity and authenticity, resonating with a generation seeking products that effortlessly enhance their natural beauty.

6. Rare Beauty

 

 
 
 
 
 
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Rare Beauty, founded by Selena Gomez, is an example of inclusivity and self-expression. This brand goes beyond makeup, encouraging people to love their uniqueness. From vibrant lip colours to weightless foundations, Rare Beauty offers a wide range of products that celebrate diverse beauty.

7. Ranavat

 

 
 
 
 
 
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Michelle Ranavat’s brand, Ranavat, is a fusion of Ayurveda and luxury. This beauty business draws inspiration from traditional Indian beauty rituals, infusing them with a touch of luxury. Ranavat is a celebration of the rich heritage of Indian skincare with products like botanical-infused serums and decadent face masks.

8. Kohl Kreatives

 

 
 
 
 
 
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Kohl Kreatives, founded by Trishna Daswaney isn’t your regular beauty brand. They are all about giving back to the community with products that not only make you look good but also do good for the planet. Their super-inclusive campaigns, make sure everyone feels seen and celebrated.