Now more than ever, people are re-evaluating their purchasing practices and giving practicality, comfort, and ethics a higher priority when selecting clothing, especially with the awareness of how fast fashion brands contribute to your carbon footprint. There are so many brands out there that it can be difficult to determine which ones really stand out. So, we decided to round up a list of ethical, yet fun fashion labels founded by women.


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Tokree specialises in using natural materials like cotton, mul, silk, and chanderi. They are all breathable, and clothing made with these fabrics feels almost weightless on the skin. All creations are handcrafted, and the majority of their materials are hand-spun.


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Ruchika Sachdeva founded her own clothing line, Bodice, in 2011 after working as an intern for designers including Vivienne Westwood and Giles Deacon. The label is influenced by native textiles and weaving customs of India with a modern twist. Structured lines and geometry with a focus on detail are the brand’s defining look.


Gauri Verma and Karuna Laungani, the company’s co-founders, were inspired to create Jodi by their common passion for art, culture, fashion, and travel. They mix hand-block printing, an artisanal technique, with natural Indian textiles. Their visual identity is formed by playful colour splashes and a focus on prints. They create tailored separates with geometric, animal, and fruit patterns that have Indian textures with a modern twist.

Maikai Clothing

In 2019, Vidya Sethi introduced Maikai Clothing. The name comes from a Hawaiian word that means goodness. The brand’s first sold cotton sports bras with hand-block patterns and bright colours. They have expanded to include dresses, jumpsuits, headbands, and lounge sets.

Label Meesa

If you love fun colours and flowy silhouettes this brand is for you. Every piece of clothing is handcrafted and printed. The brand is genderfluid and follows a zero-waste policy.  In fact, the dye used in the fabric is also derived from flowers and fruits.