Lately, people have been taking hair theory seriously, and I have seen a lot of content surrounding the same on social media. If you don’t know what hair theory is, it refers to the assumption that if you change your hairstyle, people perceive you differently. The way you style your hair makes or breaks your look. With all that styling and heat, it’s important to take care of your hair with the right products. Everybody has a go-to product in their hair care routine. I asked team ClapClap what is their’s, and here is what they said.

Karishma Govil, CEO & Founder


It’s Inde Wild’s Champi oil. I love what it does to my hair, and it gives me an excuse to spend more time with my mom while she gives me a champi.

Gayatri Makhija, COO


Matrix shampoo and conditioner are my go-to products because I feel that hair plays an important role in everyone’s life, it gives a perfect finish to our look. I love my hair wash time as the products help me master the art of maintaining good hair, and it makes me feel refreshed.

Arshya Khullar, Content Ambassador


I definitely can’t live without my hair serum. I use the L’Oreal Liss Unlimited serum. Living in Mumbai and the humidity we face on a daily basis, I can’t imagine life without a good serum. To keep my hair tame and shiny.

Smith Lopez, Social Media Intern


I love the Tresemme heat protection spray because my hair is naturally very silky and won’t stay up on its own, so I have to blow dry it every day to get that volume. I make sure to use the heat protection spray to prevent hair damage.

Zeel Sangoi, Photographer


The Parachute coconut oil nourishes and hydrates my hair. I love it because it saves my hair from damage as I experiment with colour, chemicals and heat. The oil keeps my hair alive and soft

Parish Nikam, Director/Dop


My go-to product is the Pantene Advance hair fall solution conditioner as it gives a very smooth texture to my hair and keeps hair soft even after a long day of an outdoor shoot.

Tell us about your holy grail haircare product in the comments.