When it comes to the wishlist for bridal wear, brides used to be hooked to just the top 4 names in the Indian wedding market. Millennial and Gen-Z brides of today are all about trying new things and taking a chance with brands that have a distinct identity and design language. The current brides don’t limit themselves to sequin and zardosi; instead, they enjoy adding regional handicrafts and textiles into their outfits to honour their ancestry and tradition. If you’re getting married soon and aren’t sure which labels to choose, ClapClap has put up a list of 10 Indian labels that you can pick from.

1. Seema Gujral

 

 
 
 
 
 
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Seema Gujral excels at cleverly fusing the splendour of surface embellishment with contemporary shapes.

2. Archana Jaju

 

 
 
 
 
 
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The Archana Jaju’s label upholds the tradition of Indian craftsmanship while blending in western elements. A tribute to the luxury of simplicity, Archana Jaju’s designs are well known for using hand loom methods like bandhani and kanjivaram.

3. Torani

 

 
 
 
 
 
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The eponymous line from Karan Torani draws inspiration from mythology and nostalgia. It tells a different tale for each of its pieces, making it a valued asset for the bride.

4. Mishru

 

 
 
 
 
 
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Light colours with beautiful embellishments are giving elegance. Mishru is for the ones who love to experiment with their style.

5. Sunaina Khera

 

 
 
 
 
 
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Designer Sunaina Khera effortlessly translates the Victorian ball-gown-styled voluminous silhouettes into traditional ensembles and risque-cut lehengas.

6. Sawan Gandhi

 

 
 
 
 
 
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Sawan Gandhi’s collections give new-age brides a variety of alternatives, from chikankari to zari.

7. Itrh

 

 
 
 
 
 
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One regal lehenga at a time, the label is reinventing the crush silhouette. The Itrh collections’ star element is their fabric. So if you’re looking for unusual fabrics, this is the brand for you.

8. Esha Koul

 

 
 
 
 
 
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Esha Koul is known for using modern accents and contemporary textiles. Traditional Indian design elements are combined in their creations with designs from the Parisian and Greek cultures.

9. Siddhartha Tytler

 

 
 
 
 
 
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A post shared by Siddartha Tytler (@siddartha_tytler)


Bridal designs by Siddhartha Tytler are all about intriguing architecture, vibrant hues, and precise shapes with a focus on classic splendour. The label’s style includes both traditional clothing with a modern twist and draped western dresses.

10. Priyal Prakash

 

 
 
 
 
 
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Priyal Prakash’s interpretation of vibrant and fashionable bridal apparel is highlighted with simple lines, clever embroidery placements, and metallic accents.

11. JJ Valaya

 

 
 
 
 
 
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JJ Valaya is renowned for his embroidery skills on silk and brocade. However, depending on the needs, his works can be both simple and elaborate.