Surrounded by the constant buzz of social media in our everyday lives, creators have become our digital buds. But what if I told you there’s more to these popular faces than meets the eye? Beyond the reels and stories, some of your favourite creators are also the brains behind some seriously cool brands. These fantastic finds will make you raise an eyebrow and say, “Hold on, they did that too?”

1. Peach by Vishnu Kaushal

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If you’ve laughed your way through Vishnu’s hilarious reels, get ready for more than just giggles. The man not only entertains but also owns a swanky clothing label called Peach by Vishnu. The label offers cool and comfortable T-shirts and hoodies at super-affordable prices.

2. Masic Beauty by Malvika Sitlani

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Malvika Sitlani has something more than makeup tutorials up her sleeve – Masic Beauty. It’s all about luxury experiences at pocket-friendly prices. The collection of body oils that smell delicious, bougie perfumes, and self-care candles is exquisite. Pamper yourself without the guilt of burning a hole in your pocket.

3. Arabella by Juhi Godambe

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Juhi Godambe’s label, Arabella, is a treasure trove for those who adore cute and minimalist styles. From cutesy dresses to chic co-ord sets, Arabella has got it all. Amp up your style with pieces that scream iconic.

4. #debasree by Debasree Banerjee

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Debasree Banerjee is breaking stereotypes with #debasree, a gender-fluid, experimental, and conscious clean beauty brand. They offer gorgeous eyeshadows and eyeliners that are super pigmented, colourful, and an extension of Debasree’s bubbly personality.

5. Dee Clothing by Deeksha Khurana

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Deeksha Khurana’s OOTDs have always been the talk of the town, and now you can rock them too! Score bougie yet comfy fits from Dee Clothing, her online clothing website. Your chance to strut around in style just like Deeksha.

6. Shaurya Sanadhya Label by Shaurya Sanadhya

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Elegance in one word – that’s Shaurya Sanadhya Label for you. Popular creator Shaurya Sanadhya creates trendy fits for all occasions. Western, ethnic, festive – they’ve got it all covered.

Time to bookmark and shop till you drop.