If you didn’t already know about The Tatva and their unique and engaging way of dealing in current affairs in the most gen z way possible, you must be living under a rock. The platform boasts about having unfiltered and unbiased news coverage to provide a realistic POV to its readers, unlike traditional news sources. As this venture is youth-lead, they have managed to capture the very short attention span of the Instagram kids. With an impressive 1.2M followers on instagram, we asked the kind people at The Tatva what makes their content fresh and original. 

 
 
 
 
 
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 They said ”We deal in current affairs, what’s happening around the world, information that is of importance and at the same time stuff that has not yet reached individuals, preferably youth. Because even though everyone knows that the youth run the internet & social media, the focus of most media platforms is still diverted in the old-fashioned manner of ‘ghisa pita infotainment’. The few pointers we keep in mind for “fresh and viral” content are:

1.Get to the point as soon as possible and don’t make people wait and feel restless.

 

 
 
 
 
 
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2. Use easy wordings and explain confusing concepts because nobody likes to google the meanings & neither are we Shashi Tharoor.

3. When on social media, make sure you give plenty of time between posts to let the audience engage with your content.

4. Enjoy what you publish and perceive your content as a third person first for a good POV of whether it can be better or not.

5. Make sure whatever goes up the platform is relatable to your audience or at least affects them.

 

 

 
 
 
 
 
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