The beauty space has grown enormously over the past few years. There’s a new product or a brand that’s trending every week. But what goes into making these stunning products is not as pretty as it looks, thanks to animal testing. However, things seem to be taking a positive turn lately as more and more beauty brands are turning cruelty-free. These cruelty-free brands deserve more hype, and that’s what we’re here for. Here’s a list of beauty brands that have snagged a prime spot on the shelves of conscious shoppers who know what’s up.

1. Tarte Cosmetics

 
 
 
 
 
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Tarte Cosmetics continues to be a front-runner in cruelty-free beauty. Known for its viral maracuja juicy lip balm, Tarte effortlessly combines style with sustainability. Their commitment to cruelty-free formulations and environmentally conscious practices makes Tarte a go-to brand for trendy and fun makeup. 

2. Too Faced

 
 
 
 
 
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Known for infusing playfulness into cruelty-free beauty, Too Faced brings a charming edge to makeup routines. From the iconic Better Than Sex Mascara to their whimsical eyeshadow palettes, Too Faced has been a cult fav. 

3. Urban Decay

 
 
 
 
 
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Urban Decay continues to be a trendsetter, merging amazing formulations with ethical choices. Their bold makeup collections, including the Naked palettes and All Nighter setting spray are definitely must-haves.

4. e.l.f. Cosmetics

 
 
 
 
 
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e.l.f. Cosmetics has become synonymous with affordable and cruelty-free beauty. With a diverse range of products, e.l.f. showcases that quality makeup can be both trendy and budget friendly.

5. The Body Shop

 
 
 
 
 
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Pioneers in ethical beauty, they’re all about love for the planet. From the iconic Tea Tree oil to luscious body butter, every product is a treat for you and a gift to furry friends.

6. Milk Makeup

 
 
 
 
 
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Milk Makeup has made a mark with its minimalist aesthetic and commitment to cruelty-free beauty. With innovative products like their Blur Stick and Kush Mascara, Milk Makeup appeals to those seeking simplicity without compromising on ethical principles.