The beauty space has grown enormously over the past few years. There’s a new product or a brand that’s trending every week. But what goes into making these stunning products is not as pretty as it looks, thanks to animal testing. However, things seem to be taking a positive turn lately as more and more beauty brands are turning cruelty-free. These cruelty-free brands deserve more hype, and that’s what we’re here for. Here’s a list of beauty brands that have snagged a prime spot on the shelves of conscious shoppers who know what’s up.
Tarte Cosmetics continues to be a front-runner in cruelty-free beauty. Known for its viral maracuja juicy lip balm, Tarte effortlessly combines style with sustainability. Their commitment to cruelty-free formulations and environmentally conscious practices makes Tarte a go-to brand for trendy and fun makeup.
Known for infusing playfulness into cruelty-free beauty, Too Faced brings a charming edge to makeup routines. From the iconic Better Than Sex Mascara to their whimsical eyeshadow palettes, Too Faced has been a cult fav.
Urban Decay continues to be a trendsetter, merging amazing formulations with ethical choices. Their bold makeup collections, including the Naked palettes and All Nighter setting spray are definitely must-haves.
e.l.f. Cosmetics has become synonymous with affordable and cruelty-free beauty. With a diverse range of products, e.l.f. showcases that quality makeup can be both trendy and budget friendly.
Pioneers in ethical beauty, they’re all about love for the planet. From the iconic Tea Tree oil to luscious body butter, every product is a treat for you and a gift to furry friends.
Milk Makeup has made a mark with its minimalist aesthetic and commitment to cruelty-free beauty. With innovative products like their Blur Stick and Kush Mascara, Milk Makeup appeals to those seeking simplicity without compromising on ethical principles.