These Sari-ously Cool Handloom Labels Are Taking Over India

Let’s talk about the amazing craft of handloom that’s deeply woven into the fabric of India, and we’re not talking about social media fabrications! This art dates back to ancient times, when skilled artisans worked their magic on wooden frames, weaving fabrics from natural fibres like cotton, jute, and wool.
To save this prestigious art form, we celebrate National Handloom Day, giving it the love and recognition, it deserves. And guess what? Indian designers are on a mission to revive this traditional practice in a fun and modern way. It’s all about sustainability and slow fashion and going back to your roots. Check out these homegrown labels that are rocking the handloom sari game.

Taneira

 

 

 

 

 

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A post shared by Taneira (@taneira_sarees)

Taneira is a label that travels all over India to bring you the coolest handpicked designs from 65 different weaving clusters. Ikat, bandhani, ajrakh – they’ve got it all.

Drapery

 

 

 

 

 

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A post shared by Drapery (@draperysilk)

Drapery draws inspiration from India’s deep-rooted history and celebrates it in all its grandeur by carrying on the Indian tradition of woven creations.

Anavila

 

 

 

 

 

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A post shared by anavila (@anavila_m)

Anavila is all about lightweight weaves with minimal embroidery. Her linen woven saris became super popular for their brilliant simplicity and oh-so-cosy texture.

Anita Dongre

 

 

 

 

 

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A post shared by Anita Dongre (@anitadongre)

Anita Dongre is a total boss lady when it comes to promoting rural Indian crafts and empowering women artisans. She’s got a whole army of 500+ skilled artisans.

Kshitij Jalori

 

 

 

 

 

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A post shared by Kshitij Jalori (@kshitijjalori)

Kshitij Jalori is the master of mixing two contrasting weaves. Handloom velvet and Banarasi brocade in one ensemble? Talk about a fashion fusion.

Jaypore

 

 

 

 

 

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A post shared by Jaypore (@jaypore)

Jaypore is all about keeping it simple and real. Handwoven cotton and substantial silks with intricate details – it’s all about the details.

Go Native

 

 

 

 

 

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Go Native’s handwoven saris are truly a labour of love. Each piece takes weeks or even months to weave, and the slight imperfections make them unique and special.

Ritu Kumar

 

 

 

 

 

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A post shared by RI Ritu Kumar (@ri_ritukumar)

Ritu Kumar, a true pioneer in Indian fashion, believes in incorporating authentic Indian art forms into her designs. She’s all about supporting the local weavers and showcasing their talents.

Label Advaya

 

 

 

 

 

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A post shared by ADVAYA (@labeladvaya)

Label Advaya is taking the traditional Kanjeevaram sari to a whole new level. They’re creating this beauty in khadi, tussar, and linen – talk about innovation.

It’s time to embrace our heritage and support these amazing labels, one sari at a time!