No, not really coffee chats, but collaborations. That was just us trying to be cool…

Niharika NM has always been and still is one of the most successful content creators today. And there’s no doubt why. Her naturally fun and quirky nature has us laughing and being in awe of her with every Instagram post she puts up.

What’s even more fascinating are the number of celebrity collaborations that make up for a whirlwind of entertainment as well as bang-on PR.

Here’s how she’s managed to so gracefully get the hottest names to collab:

1. Be her authentic self:

There’s one thing we could not deny is her joyful and naturally upbeat personality. If you’ve known Niharika you just know that every conversation with her guests is more like banter. Collaborations with renowned names in the industry works well when you’ve got an open personality and are yourself. What captures is what shows and eventually sells. A browse through her gram is all you need to know about her antiques and quirks to make her a successful creator.

 

 
 
 
 
 
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A post shared by Niharika Nm (@niharika_nm)

2. Spectacular ideas:

Every brand or movie release collaboration has her working her magic: ideation. If you ask us, our favorites were the ones with Ranbir Kapoor, Ajay Devgan, Priyanka Chopra and Ananya Panday. It’s the exemplary execution with perfect dialogues and outfits that bring together the complete act. We’re only excited to see her bring more ideas to her feed.

 

 
 
 
 
 
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A post shared by Niharika Nm (@niharika_nm)

3. In chat with her friends:

In conversation with… or in collaboration with – are just formal ways to connect with each other. When you’re in the industry for that long, you tend to become friends with most of them. Which makes brewing conversations easy. Her feature on What Women Want with Kareena Kapoor Khan was definitely an authentic catch-up with a slightly detailed view in their lives. 

 

 
 
 
 
 
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A post shared by Niharika Nm (@niharika_nm)

We love all that she is doing. What makes her stand-out from the crowd of creators and influencers is that she doesn’t have 2 personalities that she needs to switch on and off, but just one which she has so perfectly complemented with her career and now life.